If you run a Shopify store, you’ve probably sent customers a discount code like this:

The problem?

Customers then have to:

Every extra step adds friction.

And friction kills conversions.

There’s a better way.

You can send customers a Shopify discount link that automatically applies the code when they click it.

No typing.
No copying.
No forgotten codes.

Just click → discount applied.

Here’s the simplest version of a Shopify discount link:

When someone clicks this link, Shopify automatically applies the discount code to their session.

But most of the time you don’t want to send customers to the homepage.

You want them to land somewhere specific.

For example:

• a product page

• a collection

• a landing page

That’s where Shopify discount redirect links come in.

Shopify allows you to apply a discount code and redirect customers to any page on your store.

The structure looks like this:

Example:

When a customer clicks this link:

This is extremely useful for marketing campaigns.

Most ecommerce founders use discount redirect links in places like:

Perfect for:

• welcome flows

• abandoned cart offers

• VIP promotions

• seasonal campaigns

Instead of asking customers to enter a code, the discount is already applied when they click the email.

If you’re running a promotion in Meta ads, you can send users directly to a discount link.

This removes friction and makes the offer clearer.

Customers land on the page with the discount already applied.

Great for flash sales.

Customers tap the link and the code is already active.

You can give creators unique discount codes and send their audience directly to a product or collection page with the code automatically applied.

The redirect part of the link requires encoding the page path.

For example:

needs to become:

If the page contains parameters, the link gets even messier.

Example product URL:

Discount redirect version:

When you're creating a few links it's manageable.

When you're doing it repeatedly for campaigns, it becomes tedious.

I realised how annoying this process was while writing an SOP for my VA.

The instructions looked something like this:

Halfway through writing the SOP I stopped.

The instructions were longer than the task itself.

So instead of finishing the SOP, I built a small tool to generate the links instantly.

You can the free tool here: Shopify Discount Link Generator

Just paste:

• your discount code

• one or multiple store links

The tool automatically generates the correct Shopify discount redirect links.

It works for any page on a Shopify store.

You can even paste links from multiple stores and it will generate the correct redirect link for each one.

Yes. Discount redirect links work perfectly inside Klaviyo email campaigns and flows.

They’re commonly used for welcome offers, abandoned cart emails, and promotional campaigns.

Yes.

You can link directly to a Shopify discount redirect link from Meta ads so customers land on your store with the discount already applied.

No.

When customers click the link, the discount code is automatically applied to their session.

Yes.

You can redirect to products, collections, pages, blogs, or any other internal store page.

%2F is the encoded version of /.

Shopify requires encoded paths when using the redirect parameter.

Example:

becomes

Any time you ask customers to manually enter a discount code, you’re adding friction to the buying process.

Discount redirect links remove that step.

They’re simple, but surprisingly powerful for improving conversion rates in marketing campaigns.

If you run a Shopify store and regularly send offers through:

• Klaviyo

• Meta ads

• SMS

• Influencer campaigns

this is a trick worth using.